WhatsApp Business API

The WhatsApp Business API (or WhatsApp Cloud API) is Meta’s official interface for businesses to integrate WhatsApp with their systems, serve customers with multiple agents and automate conversations at scale — unlike the regular WhatsApp Business app.

BSP (Business Solution Provider)

A BSP (Business Solution Provider) is a partner approved by Meta to provide access to the WhatsApp Business API — the intermediary between a business and WhatsApp’s official infrastructure.

Shared team inbox

A shared team inbox lets multiple agents reply from the same WhatsApp number, with conversations assigned, organized and visible to management.

Coexistence (WhatsApp Business API)

Coexistence lets a business use the WhatsApp Business API on top of the same number already used in the WhatsApp Business app — without migrating the number or losing history.

WhatsApp CRM

A WhatsApp CRM centralizes the customer relationships handled over WhatsApp — a shared team inbox, per-contact history, automation and metrics — so the team sells and serves better.

Click to WhatsApp ads

Click to WhatsApp (CTWA) ads are Facebook and Instagram ads that open a WhatsApp conversation when clicked, sending the lead straight into the team’s inbox.