Glossary
What are Click to WhatsApp ads
Click to WhatsApp (CTWA) ads run on Facebook and Instagram and, when clicked, open a WhatsApp conversation with the business — instead of going to a website. It’s one of the most direct ways to generate sales conversations on WhatsApp.
The challenge after the click is not letting the lead go cold: that’s where a team inbox with AI, like Oversee’s, ensures a fast reply in the rep’s style.
See also
In short
Your team stays on WhatsApp.
No customer waits for a reply. No reply goes out wrong.
You finally see — and measure — the conversations that drive the business.
Start by just watching — without changing your operation.
Zero risk to see the value for yourself.