Glossary
What is the WhatsApp Business API
The WhatsApp Business API is Meta’s official way for businesses to use WhatsApp at scale: integrate with other systems, serve customers with multiple agents on the same number, and automate conversations. Unlike the WhatsApp Business app (built for a single phone), the API has no interface of its own — it’s accessed through a platform like Oversee.
To use the API, a business works with a provider (BSP) or an approved platform. Conversations are billed by Meta per conversation window, and businesses must respect the 24-hour customer service window for free-form text messages.
See also
In short
Your team stays on WhatsApp.
No customer waits for a reply. No reply goes out wrong.
You finally see — and measure — the conversations that drive the business.
Start by just watching — without changing your operation.
Zero risk to see the value for yourself.